Award-winning strategic communications leader with extensive expertise in K-12 marketing and public relationsÂ
Proven success developing and implementing data-informed communications plans that elevate brands, strengthen community trust, and drive measurable resultsÂ
A trusted advisor to school district leaders, with a knack for storytelling, design, and relationship-building across district staff and teams
Recognized for creative vision and strategy, top-tier writing, and an ability to bring calm leadership to high-pressure environments
K-12 Strategic Communications, Public Relations, and Marketing
Graphic Design: Adobe Creative Suite and Canva Pro
Storytelling, Copywriting, Editing, and Proofreading
Social Media Management, Content Creation, and Marketing
Newsletter & Email Marketing
Video Production
Website & CMS Management (In-Depth Understanding of WCAG 2.1)
Google Analytics & Data-Driven Strategy
Consultant, Communications & Marketing
CESA 6 | Oshkosh, WI (2023-Present)
Lead communications initiatives for multiple school districts of varying sizes and needs, serving as key advisor to superintendents and district leadership/administrative teams
Develop and implement yearlong strategic communications programs, and serve as a key advisor and consultant to superintendents and administrative teams
Support districts with operational and facilities referendum campaign strategies, messaging, and community engagement
Execute communications initiatives and campaigns for enrollment marketing, crisis communications, website accessibility, and branding
Create print and electronic newsletters, social media content, and print collateral
Communications Coordinator/Director
Kaukauna Area School District via CESA 6 (2014-2022)
Rebranded the District through storytelling, visual identity, and relationship-building, resulting in a 236% increase in 4K enrollment and a 212% jump in social media engagement
Led crisis communication efforts during COVID-19, including operational protocol, return-to-school microsite, and family communications
Partnered with regional districts to launch a collaborative public school advocacy campaign
Freelance Creative Professional
Self-Employed/AykensInk (2006-2022)
Sole proprietor providing communications, marketing, and creative services to businesses, nonprofits, and school districts
Marketing Communications Specialist
J. J. Keller & Associates, Inc. (2003-2009)
Managed B2B advertising program across national platforms; oversaw creative direction for 350+ ads annually
Wrote and edited 40+ news releases/articles per year for eight national trade publications
Supported corporate events and PR campaigns; built relationships with editors, publishers, and vendors
Bachelor of Science | Engligh
University of Wisconsin - Madison
Certificate | Business Management
University of Wisconsin Business Consortium
Eau Claire, Wisconsin